Lead global Oil & Gas marketing strategy at IFS, combining demand generation and commercial ownership across a matrixed workplace. Travel is 10–25% as needed.

This senior director role owns IFS’s global Oil & Gas marketing plan and execution. You will shape demand generation, ABM, content strategy, and pipeline reporting while partnering across sales, product marketing, and regional teams. The role connects Corporate Marketing with Oil & Gas go-to-market execution.

Key Responsibilities:
Define and execute global marketing and demand generation strategy
Lead the global marketing team and manage budget allocation
Develop content, solution messaging, webinars, and event toolkits
Execute ABM programs with sales and business development
Track MQLs, SQLs, pipeline, and campaign performance

Requirements:
10+ years of progressive marketing experience
At least five years in senior marketing leadership
Oil & Gas industry marketing or skilled experience
B2B enterprise software or SaaS marketing background
Global matrixed leadership and AI marketing technology experience

Apply global marketing leadership, Oil & Gas expertise, ABM, and pipeline focus to IFS’s enterprise software growth.

📌 Global Oil Gas Marketing Director Ottawa
🏢 IFS
📍 Ottawa