29 Oct
|
Interpublic
|
Toronto
29 Oct
Interpublic
Toronto
Shape media strategy through consumer insights, audience behavior, and analytics as a Strategic Planning Associate Director in Toronto with hybrid work.
At Omd, this Associate Director role connects business objectives with media recommendations and actionable insights. You will synthesize research, guide audience solutions, and support media, content, and social marketing. The work combines strategic planning, communication, measurement, and client leadership.
Key Responsibilities:
Unearth consumer insights and behaviors for target audience definition
Connect media recommendations with broader business and marketing objectives
Translate research and data into actionable marketing insights
Discuss KPIs, attribution, incrementality, testing, and optimization
Orchestrate agency specialists and junior
📌 Strategic Planning Associate Director Toronto
🏢 Interpublic
📍 Toronto