Lead AI-enabled lifecycle marketing in Toronto’s hybrid marketplace contract, focusing on customer segmentation and engagement platform migration. This six-week contract suits an experienced lifecycle, CRM, or retention marketer. You will partner with the GM, Product, and Data teams. The work establishes customer journeys, nurture programs, measurement, and scalable foundations during a brand and product refresh. Key Responsibilities:

Lead migration to a modern customer engagement platform Define buyer and seller segments using customer data Map journeys from first visit through repeat use Launch onboarding, activation, nurture, retention, and reactivation programs Build AI-assisted workflows and campaign quality assurance Requirements:

Five-plus years in lifecycle, CRM, or retention marketing Experience supporting CRM or automation platform migrations Contemporary platform experience, including Braze or Iterable Ability to analyze data, audiences, tests, and performance AI-native approach with CASL and consent knowledge Bring independent lifecycle leadership, AI fluency, and segmentation expertise to this Toronto hybrid marketplace engagement.

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📌 AI Lifecycle Marketing Lead (Toronto)
🏢 Professional Staffing
📍 Toronto