Lead Alberta trade marketing strategy with Charton Hobbs, using commercial planning and analytics in a full time Calgary-based position. Shape programs across wine and spirits brands.

The Trade Marketing Manager develops annual strategies and commercial plans supporting Alberta business objectives and portfolio priorities. This position turns market opportunities into promotional programs, product launches, events, and actionable recommendations. Robust stakeholder management supports collaboration with suppliers, portfolio managers, sales teams, and external partners.

Key Responsibilities:
Develop annual Alberta trade marketing strategies and commercial plans
Identify opportunities for promotions, launches, and market activations
Analyze sales, category trends, and promotional performance




Manage marketing spend and recommend budget investments
Lead approved events, sponsorships, and brand initiatives

Requirements:
Experience in trade, brand, or commercial marketing
Solid strategic thinking, analytical, and stakeholder engagement skills
Advanced Microsoft Excel and Power BI proficiency
Marketing, business, or related post-secondary education preferred
Valid driver's licence and Alberta travel ability

Bring strategic thinking, commercial analysis, and stakeholder leadership to Charton Hobbs' Alberta wine and spirits portfolio.

📌 Trade Marketing Manager Alberta Calgary
🏢 Charton Hobbs Group
📍 Calgary