As a Key member of the Stampede Toyota team and reporting directly to the General Manager, you will work with a seasoned sales team, third party vendors and support staff to promote an established Dealership representing a world class leader with respect to automotive brand.Summary:The Marketing Specialist drives prospect engagement and conversions through strategic digital marketing. Responsibilities include managing digital advertising campaigns, creating online promotions and email campaigns, and conducting consumer research to identify creative engagement strategies. The role requires a deep understanding of consumer behavior, data analysis skills, and the ability to work independently, as this is a one-person department. The successful candidate will be self-motivated, accountable to key performance metrics, and skilled at using insights to optimize marketing efforts and achieve business results.Job Responsibilities:Develop, execute, and manage digital advertising campaigns across multiple platforms (e.G., Google Ads, Facebook Ads, Instagram)Monitor and analyze campaign performance metrics to ensure objectives are metOptimize paid advertising campaigns using SEO and other toolsAccountable to meet monthly deadlines for Advertising CoopCreate engaging ad creatives and landing pagesAnalyze consumer behavior data to enhance targeting and segmentation strategiesResearch the automotive and digital marketing industry to keep up to date with latest trends and topicsDevelop short and long-term marketing plans,



including promotional calendars and programsDevelop customer communications through collaborating with front facing team membersCollaborate with the sales, parts and service departments to create new initiatives and build effective campaign strategiesExecute social media plans and manage the social media accounts including posts, responses and engagementManage vehicle launch events and other various eventsProduce monthly reports for the management teamEnsure all dealership communication is CASL compliantCreate ads as needed including print, digital, social and directCollaborate with Sales and Parts Department to maintain showroom and merchandizingConstant website updatesHours of Work:Monday to Friday 8:00 am – 5:00 pm (in the office)Qualifications:Bachelor's degree in Marketing, Advertising, Business, or a related fieldProven experience (3+ years) in digital advertising, campaign management, and consumer researchProficiency in digital marketing tools and platforms (e.G., Google Analytics, Google Ads, Facebook Business Manager, Meta Ads Manager,



email marketing software)Proficient with WordPress website administrationExpert level with Creative Suite softwareStrong analytical skills with the ability to interpret data and make data-driven decisionsExcellent communication and presentation skillsStrong project management skills with the ability to handle multiple campaigns simultaneouslyCreative thinking and problem-solving abilitiesIn-depth understanding of digital advertising trends, consumer behavior, and market research methodologiesFamiliarity with SEO and SEM strategiesMust have excellent writing skills suitable for a variety of media, including websites and social mediaPrevious experience within the automotive industry is an assetLegally entitled to work in Canada by any employerWe are committed to continuous learning and development. Training is provided through employee orientation, role‐specific training programs, self‐assessments, coaching sessions, and hands‐on demonstrations with managers to support employee success and career growth.What you can expect from us:Excellent workplace environmentRRSP matchingWe thank all applicants in advance; however, only those selected for an interview will be contacted. Thank you for your interest!Stampede Toyota strives to create a work environment that promotes fairness, equity, and respect for all employees and applicants. Our commitment to equal opportunity employment is reflected in every aspect of our employment practices, including recruitment, hiring, training, promotion, compensation, benefits, and disciplinary actions. We are committed to providing reasonable accommodations to applicants with disabilities throughout the recruitment process. If you require accommodation, please let us know

📌 Marketing Specialist (Calgary)
🏢 Lexus of Calgary
📍 Calgary