Lead integrated marketing campaigns at Alberta Blue Cross® using strategic planning, project management, and audience insights in a hybrid work setting.

This 12-month temporary Marketing Advisor role supports the group benefits business through coordinated marketing initiatives. You will translate business objectives and market insights into practical strategies, recommendations, and measurable plans. The work spans campaign execution, stakeholder collaboration, performance optimization, budgets, and creative development.

Key Responsibilities:
Translate objectives and audience needs into integrated marketing plans
Coordinate digital, social, email, print, events, and sales enablement
Manage timelines, budgets, dependencies, deliverables, and approvals
Analyze campaign results and recommend performance improvements




Coach coordinators and share marketing tools and best practices

Requirements:
Marketing, advertising, communications, or related post-secondary education
Minimum five years of progressive marketing experience
Experience leading integrated campaigns and complex projects independently
Solid communication, relationship-building, organizational, and project management skills
Understanding of automation, segmentation, customer journeys, and marketing technology

Apply strategic marketing judgment, campaign leadership, and measurable optimization skills supporting Alberta Blue Cross® group advantages.
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📌 Integrated Marketing Campaign Advisor Edmonton
🏢 Alberta Blue Cross
📍 Edmonton