Who we are

At WELLSTAR, we are committed to reshaping Canadian healthcare by leveraging technology to address the administrative burdens that pull physicians away from their true calling—patient care. Our mission is to support providers and patients, shifting the emphasis back to quality, timeliness, and positive outcomes. With a comprehensive suite of technology solutions, we have successfully helped thousands of providers adopt and benefit from modern, interoperable technologies that improve patient outcomes and system efficiency.

Whether you are in research and development, administration, communications, operations leadership, or technology, joining us now is an chance to play a critical role in transforming how healthcare is managed and experienced in Canada.

The opportunity

WELLSTAR, a majority-owned subsidiary of WELL Health Technologies Corp, is a high-growth SaaS company focused on reshaping healthcare through digital enablement. Our innovative solutions streamline care delivery, integrate healthcare systems, and improve patient outcomes.

Reporting to the VP Marketing, we are hiring a Product Marketing Manager to lead product marketing for our Nexus AI™ platform. You will translate complex clinical AI capabilities into clear, compelling messaging that resonates with clinicians, clinic administrators, and health system buyers. Working closely with Product Management, Sales, and Marketing, you will shape product positioning, develop sales enablement materials, and coordinate multi-channel campaigns that build awareness, support the sales cycle, and generate demand. From refining our market messaging to bringing campaigns, events, and webinars to life, you will connect product capabilities with customer needs and commercial priorities.





This role is ideally hybrid and based in Toronto, with remote work considered as a secondary option for candidates based elsewhere in Canada.

What’s in it for you

Shape how clinical AI reaches the market. You will play a central role in positioning Nexus AI™ and helping healthcare buyers understand how its capabilities can address real clinical and operational challenges. Your work will shape how we communicate the product’s value, build buyer confidence, and support adoption across the Canadian healthcare landscape.

Connect product strategy with commercial growth. You will work at the intersection of Product Management, Sales, and Marketing, helping turn product capabilities and customer insights into effective messaging, sales tools, and campaigns. You will see how your work supports conversations with prospective customers, strengthens the sales process, and contributes to demand generation.

Own the work from idea to execution. This role offers a balance of strategic thinking and hands‑on delivery. You will help shape positioning and campaign priorities while taking ownership of messaging and positioning, content, sales enablement materials, and performance reporting. You will have the opportunity to test ideas, learn from results, and continuously improve how Nexus AI™ is brought to market.

As our new Product Marketing Manager you will:

- Position the product.



You will translate Nexus AI™’s capabilities into clear, audience‑specific value propositions for clinicians, clinic administrators, and health system buyers. You will develop and maintain consistent messaging across website copy, sales collateral, campaigns, and in‑product touchpoints, using your understanding of the Canadian digital health and clinical AI landscape to keep our positioning relevant and credible.
- Equip the sales team. You will partner with Product Management and Sales to develop and maintain competitive comparisons, objection‑handling guides, pitch decks, one‑pagers, and demo narratives. You will ensure sales materials clearly communicate the product’s value, address customer questions, and support conversations throughout the sales cycle.
- Coordinate demand generation campaigns. You will work with the Content & Digital Marketing team to plan and execute multi‑channel campaigns across email, in‑app experiences, paid social, webinars, and content. You will coordinate campaign activities to reach the right audiences with consistent messaging and support awareness, engagement, and pipeline growth.
- Own the content calendar. Working with the Content & Digital Marketing team, you will manage the Nexus AI™ content calendar to support product launches, customer education, and sales conversations. This includes case studies, blogs, white papers, launch content, and other materials that turn complex product information into clear, persuasive stories for prospective buyers.
- Bring Nexus AI to industry audiences. You will provide direction on the platform’s presence at relevant industry events and webinars, coordinating messaging, conte

📌 Product Marketing Manager (Toronto)
🏢 WELLSTAR Technologies
📍 Toronto