Drive impactful client acquisition strategies at Upwork as a Lifecycle Marketing Lead in Toronto. This role focuses on enhancing engagement with SMB audiences through targeted marketing initiatives.As a senior individual contributor, you'll own programs aimed at closing recent-client acquisition gaps. Your responsibilities will include managing outbound prospecting, refining messaging through data analysis, and leading lifecycle marketing strategies that align with Upwork’s 2026 goals. You will work closely with cross-functional teams to develop and maintain an effective marketing operations framework.Key Responsibilities:
Lead outbound prospecting pilot from start to finish
Build and manage marketing tech stack, ensuring data hygiene




Collaborate with sales to refine lead strategies
Set up tracking and reporting for performance insights
Drive lifecycle marketing strategy across multiple programsRequirements:
Several years in B2 B lifecycle or growth marketing
Robust strategic judgment and problem-solving skills
Hands-on experience with outbound or ABM programs
Knowledge of Salesforce CRM data management
Proficiency in email sequencing and sales toolsShape the future of client engagement at Upwork through strategic lifecycle initiatives and data-driven insights.#J-18808-Ljbffr

📌 Lead Lifecycle Marketing At Upwork Toronto
🏢 Upwork
📍 Toronto