Lead marketing strategy and commercialization at National Bank through client insights, growth planning, and cross-functional influence in a hybrid workplace.

As a Senior Expert, you will guide marketing and growth strategies across Product, Client Strategy, Marketing, CRM, NBA, digital channels, and business lines. Your expertise will clarify markets, client behaviours, competitors, and value creation drivers. You will shape priority initiatives and integrated launches.

Key Responsibilities:
Define objectives, target clients, indicators, and launch approaches
Identify growth, acquisition, loyalty, and engagement prospects
Develop value propositions and strategic offer positioning
Advise leaders on priorities, roadmaps, and investments




Analyze performance and recommend marketing adjustments

Requirements:
Bachelor’s degree in business, marketing, economics, or related field
At least 15 years of relevant experience
In-depth marketing, growth, product, or market development experience
Experience influencing managers, executives, or vice-presidents
French and English language proficiency

Bring marketing strategy, leadership, influencing, and stakeholder management expertise to advance National Bank’s growth initiatives and client engagement.
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📌 Senior Marketing Strategy Leader Montreal
🏢 National Bank of Canada
📍 Montreal