Shape restaurant brand strategy at Yunshang Group through brand development, consumer insights, and coordinated campaigns across Asian dining concepts.

This experienced Marketing Director will define positioning, messaging, visual identity, and marketing consistency for Yunshang Rice Noodle and other brands. You will support new restaurant openings, market expansion, and community engagement while collaborating with operations, product development, and senior management. Your work will connect brand building with commercial performance.

Key Responsibilities:

- Oversee brand positioning and consistent communications across concepts
- Develop annual and seasonal marketing plans aligned with objectives
- Identify market trends, consumer insights, and growth opportunities
- Support new brand development, restaurant openings,



and expansion
- Manage public relations, partnerships, reputation, and customer communications

Requirements:

- Bachelor's degree in Marketing, Business, Communications, or related field
- Five or more years of marketing experience required
- Solid understanding of digital, social media, paid advertising, and influencers
- Strong analytical, project management, communication, and organizational skills
- English and Mandarin proficiency required

Apply brand strategy, consumer understanding, communications, and commercial judgment across Yunshang Group's restaurant portfolio.

📌 Restaurant Brand Strategy Director (Markham)
🏢 Yunshang Rice Noodle 云尚米线
📍 Markham