Drive conversion content strategy with Puffy as a CRO Content Manager. Utilize AI workflows to enhance brand messaging and engage customers effectively through persuasive content.Puffy, a leading D2 C mattress brand with over $1 Billion in sales, seeks a CRO Content Manager. This remote role focuses on developing compelling narratives and effective conversion copy across product detail pages and landing pages. Writers will thrive under your guidance, optimizing content through creative AI techniques and editorial oversight.Key Responsibilities:
Own brand voice across content and marketing channels
Build and implement effective AI workflows for content creation
Generate persuasive content addressing technical features and customer concerns




Collaborate with teams to develop measurable content strategies
Conduct data-driven analysis to refine messaging and strategyRequirements:
6+ years in content strategy with team management experience
Proven track record of impactful conversion copywriting
Expertise in AI workflows and web analytics tools
Ability to simplify complex information into explicit narratives
Excellent communication skills in EnglishShape Puffy's customer engagement and transform insights into conversion-driven content strategies.#J-18808-Ljbffr

📌 Cro Content Manager At Puffy Toronto
🏢 Puffy
📍 Toronto