Elevate customer experiences as Senior Manager CRM at Groupe Dynamite, Montréal. Oversee evolving CRM channels and enhance customer retention strategies.In this pivotal role, you will spearhead the CRM strategy and long-term roadmap for engaging consumers through email, SMS, and app push channels. Your leadership will focus on advanced personalization, engaging customers effectively while managing a talented team and driving measurable results. Collaboration with stakeholders is key to unlocking the potential of CRM initiatives.Key Responsibilities:
Create and direct comprehensive CRM strategy and budget
Oversee A/B testing to refine customer engagement efforts
Build solid processes for CRM governance
Analyze performance data with tools like Google Analytics 4
Partner with teams to align on priorities and solve challengesRequirements:
Bachelor’s degree in Marketing, Business, or relevant field
8+ years in CRM or lifecycle marketing
4+ years of management experience in a related role
Experience with relevant CRM platforms
Bilingual in French and EnglishDrive customer engagement through creative CRM strategies in the fashion industry.#J-18808-Ljbffr

📌 Groupe Dynamite Crm Strategy Leader Quebec City
🏢 Groupe Dynamite
📍 Quebec City