Shape digital advertising products at CBC/Radio-Canada using product leadership, audience segmentation, and advertising expertise in a hybrid work model.

This permanent director position leads monetization product evolution within Digital Media and partners with Media Solutions. You will guide discovery, testing, delivery, data strategy, and audience activation across CBC and Radio-Canada’s digital ecosystem.

Key Responsibilities:
Lead cutting-edge ad products and services that drive revenue
Develop roadmaps aligned with Media Solutions strategic priorities
Guide ad formats, ad technology, and monetization data strategy
Establish testing practices for ad experiences and audience scenarios
Coach product managers, data analysts,



and data experts

Requirements:
Five to seven years of progressive media or advertising leadership
Deep expertise in advertising and digital transformation
Understanding of multi-platform consumer behaviour
Exceptional communication and presentation skills
French and English bilingual proficiency highly desirable

Lead CBC/Radio-Canada’s advertising products through audience activation, monetization strategy, testing, and cross-functional product leadership.
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📌 Director Digital Advertising Products Toronto
🏢 Radio-Canada
📍 Toronto