Drive go-to-market planning and launch readiness for GS1 Canada products and solutions. This hybrid Toronto role connects strategy, messaging, and customer adoption.
The Product Marketing Manager leads marketing for assigned offerings while serving as a strategic link between product development and the market. You will work with Product Management, Sales, Customer Success, and marketing partners to align launches with customer needs. Success includes transparent narratives, effective enablement, and measurable business outcomes.
Key Responsibilities: Lead go-to-market plans for products and strategic initiatives
Develop launch briefs and integrated messaging frameworks
Partner with Demand Generation on acquisition campaigns
Create website messaging, content,
and digital assets
Define metrics and evaluate launch effectiveness
Requirements: Five-plus years in product marketing or related disciplines
Proven go-to-market strategy and adoption experience
Understanding of product marketing principles and planning
Experience coordinating multiple stakeholders across launches
Ability to translate technical concepts for customers
Use go-to-market leadership, launch planning, and customer-focused messaging to support GS1 Canada’s portfolio growth in Toronto.