Lead omnichannel consumer campaigns from Burlington, Ontario, using direct-to-consumer marketing expertise, digital channels, and consumer insights. This versatile role requires office attendance at least 50% monthly.Reporting to the Director, Consumer/Patient Experience, the Manager supports localized Canadian consumer strategies across assigned brands. The position coordinates planning, content, agency execution, approvals, deployment, measurement, and optimization. It also aligns consumer marketing with patient support program strategies.Key Responsibilities: Develop and execute local consumer campaigns aligned with brand objectivesCoordinate creative, media, agency, and vendor partnersManage campaigns through Medical, Legal, and PAAB/ASC reviewsMonitor performance, conduct testing,



and identify optimization opportunitiesMaintain compliant omnichannel execution across Canadian consumer channelsRequirements: Bachelor's degree in marketing, business, communications, life sciences, or related disciplineThree to five-plus years of CPG or direct-to-consumer marketing experienceExperience executing national omnichannel, CRM, and digital campaignsStrong project management, agency management, and stakeholder capabilitiesKnowledge of Canadian pharmaceutical regulatory requirements strongly preferredApply consumer insights, campaign measurement, and compliant omnichannel execution as a Consumer Experience Marketing Manager in Burlington.#J-18808-Ljbffr

📌 Consumer Experience Marketing Manager (Burlington)
🏢 Boehringer Ingelheim
📍 Burlington