Lead strategic marketing and audience development at Theatre Calgary in a full time permanent Calgary leadership role. Shape campaigns, brand growth, and revenue.
The Director of Marketing and Audience Development leads local and national strategies for Theatre Calgary’s content, events, philanthropy, and programming. This senior leadership position manages marketing and audience services staff while overseeing Tessitura, audience engagement, pricing analysis, branding, design strategy, and executive budget analysis. The role supports revenue, customer satisfaction, business performance, and profitability through long-term initiatives.
Key Responsibilities: Develop and implement local and national marketing strategies
Lead audience development, advertising, and sales campaigns
Oversee branding, print materials, digital initiatives, and media sponsorships




Build relationships with media, advertisers, communities, and cultural institutions
Manage marketing and audience services staff and contract design services
Requirements: Arts executive experience in strategic marketing and audience development
Experience leading professional marketing and audience services staff
Ability to analyze pricing, engagement, budgets, and campaign performance
Experience developing strategies for revenue and audience growth
Ability to collaborate with senior leadership and external stakeholders
Bring strategic marketing, audience development, branding, and revenue leadership to Theatre Calgary’s senior leadership team.

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📌 Theatre Calgary Marketing Director (Alberta)
🏢 Theatre Alberta
📍 Alberta