Drive activation and retention through lifecycle marketing, in-app messaging, and product-led growth campaigns from Vancouver three days weekly.
This Product Marketing Manager role focuses on customer journeys, from onboarding through adoption, expansion, and retention. You will create email and in-app content, communicate weekly feature releases, and translate product updates into value for brands and creators. The role partners across Product, Design, and Engineering while supporting scalable measurement.
Key Responsibilities: Plan lifecycle campaigns for every customer journey stage
Create onboarding emails and in-app customer messaging
Communicate weekly releases through blog, social, and email
Build company knowledge of ideal customer profiles




Use AI tools to enable scalable experimentation
Requirements: Three or more years in product marketing
Understanding of activation, adoption, expansion, and retention
Experience with email and in-app communications
Solid execution and consistent high-quality output
Cross-functional collaboration with Product, Design, and Engineering
Bring lifecycle marketing, customer journey, and product-led growth expertise to activation and retention initiatives in Vancouver.

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📌 Product-Led Growth Marketing Manager (British Columbia)
🏢 Savvy Talent
📍 British Columbia