Lead product marketing for Baselane in hybrid Toronto, using customer research and go-to-market expertise to support partners, teams, and launches.

As a Product Marketing Manager, you will work with the Senior Product Marketing Manager across fintech B2C SaaS and real estate contexts. You will become an expert on customers, shape positioning, and support Baselane’s customer journey. The role includes office work downtown Toronto twice weekly, Tuesdays and Thursdays.

Key Responsibilities:
Support partner onboarding and go-to-market strategy
Create training and collateral for partners and internal teams
Conduct market and customer research through interviews and surveys
Develop launch strategies with Product throughout development cycles




Oversee internal and external enablement materials

Requirements:
Bring 2–4 years of product marketing experience
Work closely with external partners to drive customer growth
Create pitch decks, one-pagers, and outreach communications
Manage stakeholders and cross-functional collaboration effectively
Use Asana and Notion for project collaboration

Apply product marketing, customer research, and enablement expertise to grow Baselane’s fintech platform in Toronto.
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📌 Senior Product Marketing Manager Toronto
🏢 Baselane
📍 Toronto