Lead Instacart Ads product marketing remotely from Canada, shaping positioning, messaging, launches, and advertiser-focused go-to-market strategy.
As Director, Ads Product Marketing, you will lead advertising-focused Product Marketers across inbound and outbound programs. You will build a center of excellence, develop the Ads ecosystem narrative, and influence product priorities through advertiser and market insights. The work connects product launches, sales enablement, thought leadership, measurement, and adoption.
Key Responsibilities: Lead a team of advertising-focused Product Marketers
Build consistent Ads launch motions and best practices
Develop messaging, positioning, and outbound marketing strategy




Shape product opportunities through customer and market insights
Execute measurable launches supporting pipeline and adoption
Requirements: 12+ years in product marketing or related roles
6+ years in digital advertising and technology
Experience managing teams across multiple product lines
Proven successful go-to-market strategy development and execution
Bachelor's degree in marketing, business, or related field
Bring digital advertising expertise, executive presence, and strategic product marketing leadership to Instacart Ads across Canada.

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📌 Director Ads Product Marketing (Manitoba)
🏢 Coinscapture
📍 Manitoba