Lead strategic marketing and audience development at Theatre Calgary in a full time permanent Calgary leadership role. Shape campaigns, brand growth, and revenue.

The Director of Marketing and Audience Development leads local and national strategies for Theatre Calgary’s content, events, philanthropy, and programming. This senior leadership position manages marketing and audience services staff while overseeing Tessitura, audience engagement, pricing analysis, branding, design strategy, and executive budget analysis. The role supports revenue, customer satisfaction, business performance, and profitability through long-term initiatives.

Key Responsibilities:

- Develop and implement local and national marketing strategies
- Lead audience development, advertising, and sales campaigns
- Oversee branding, print materials, digital initiatives, and media sponsorships




- Build relationships with media, advertisers, communities, and cultural institutions
- Manage marketing and audience services staff and contract design services

Requirements:

- Arts executive experience in strategic marketing and audience development
- Experience leading professional marketing and audience services staff
- Ability to analyze pricing, engagement, budgets, and campaign performance
- Experience developing strategies for revenue and audience growth
- Ability to collaborate with senior leadership and external stakeholders

Bring strategic marketing, audience development, branding, and revenue leadership to Theatre Calgary’s senior leadership team.

📌 Theatre Calgary Marketing Director (Canada)
🏢 Theatre Alberta
📍 Canada