Lead writing-driven product communications for Payworks workforce management solutions, translating complex information into clear buyer-focused stories. Choose hybrid or office work.
As Marketing Specialist (Product), you will collaborate with Product Marketing, Marketing, Sales, Product, and Client Experience teams. The work spans launch communications, client expansion content, web copy, sales collateral, and educational resources. Strong editing, organization, and audience awareness are central to success.
Key Responsibilities: Refine technical information into explicit product narratives
Write client expansion messaging and AEO-optimized content
Adapt communications for web, email, sales, and client channels
Coordinate webinar materials, hosting, presentations,
and follow-up resources
Create reusable templates, guides, and messaging frameworks
Requirements: Two to four years in content, product, or B2B marketing
Polished writing and editing abilities
Strategic communication instincts across different audiences
Highly organized approach to content systems
Collaborative ability across multiple business teams
Bring clear writing, audience insight, and content organization to Payworks product communications for Canadian business buyers.