Drive customer expansion and adoption at Trulioo using lifecycle marketing, account-based campaigns, and AI-enabled workflows from Vancouver or San Diego.
Reporting to the Head of Marketing, this senior manager owns expansion marketing for mid-market and enterprise customers. You will partner with customer success, product, and RevOps to build signal frameworks, campaigns, and advocacy programs. The work supports adoption, expansion revenue, retention influence, and net-new sales through customer evidence.
Key Responsibilities: Own expansion and adoption marketing strategy and execution
Build product usage, account health, and commercial signal frameworks
Design lifecycle nurture and journey maps for buying committees
Develop customer advocacy and case study pipelines




Build AI-enabled scoring and account-level campaign workflows
Requirements: Eight years in B2B SaaS customer, lifecycle, or expansion marketing
Experience marketing to mid-market and enterprise accounts
Robust collaboration with customer success, product, and RevOps
Experience building segmentation, advocacy, and case study programs
Salesforce and Marketo, or comparable platform, experience
Bring customer marketing leadership, expansion strategy, advocacy expertise, and responsible AI experience to Trulioo’s digital identity platform.

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📌 Senior Customer Expansion Marketing Manager (British Columbia)
🏢 Trulioo
📍 British Columbia