Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across a hybrid Toronto contract. Shape campaigns across major social platforms.
Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. The role supports Global Communications and Canadian Marketing through paid partnerships, creator programs, campaign integration, and performance analysis. Gaming culture fluency, communication, and project management are central.
Key Responsibilities: Own Canada creator strategy across the launch calendar
Lead paid partnerships from sourcing through reporting
Develop creator briefs and creator-native storytelling
Coordinate capture plans, access moments, and event activations




Report performance and actionable launch recommendations
Requirements: Bachelor’s degree or equivalent
Five-plus years in influencer marketing, partnerships, or creator programs
Fluency in gaming culture and creator ecosystems
Familiarity with YouTube, Facebook, TikTok, Instagram, and Twitch
English required; French Canadian proficiency is a plus
Apply influencer strategy, creator relationships, gaming expertise, and performance measurement to grow PlayStation community engagement across Canada.

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📌 PlayStation Influencer Marketing Strategist (Ontario)
🏢 Sony Interactive Entertainment
📍 Ontario