Email marketing leadership meets Salesforce Marketing Cloud at CIBC in Toronto. Guide distributed and traditional communications with solid campaign execution expertise.
As Senior Manager, Email and Distributed Marketing, you will support strategy and lead execution, governance, and optimization across Wealth Management. You will manage advisor and business-driven communications using Salesforce Marketing Cloud and traditional email channels. The work includes channel management, marketing technology, operational leadership, and compliance.
Key Responsibilities: Support digital strategy and roadmap development
Define KPIs across the email channel ecosystem
Coordinate campaign timelines, assets, and launches
Build content in Salesforce Marketing Cloud Content Builder
Lead Journey Builder and Automation Studio workflows
Requirements: Degree or diploma in Marketing, Communications, or related field
Seven to ten years of digital or email marketing experience
Experience with Salesforce Marketing Cloud and Content Builder
Experience with Journey Builder, Automation Studio, and Outlook templates
Hands-on experience building, testing, and deploying email communications
Lead compliant email strategy and execution at CIBC through Salesforce Marketing Cloud, campaign delivery, and channel governance.