CRM lifecycle marketing expertise meets customer strategy at Reitmans (Canada) Limited, with hybrid work supporting three Canadian fashion brands.
This Customer Engagement Strategy Manager will reinvent customer journeys across Reitmans, RW&CO.;, and PENN. Penningtons. You will build smarter lifecycle programs across Email, SMS, loyalty, and emerging channels, moving toward personalized experiences at scale. Your mandate includes identifying audiences, behaviours, and commercial opportunities, then partnering with CRM Operations to create high-performing, always-on journeys. You will own conversion, retention, repeat purchase, AOV, CLV, and incremental revenue metrics while using customer behaviour, analytics, and experimentation to guide action. The role requires close connection with Customer, CRM, Ecommerce, Data, and Brand.
Key Responsibilities: Build smarter lifecycle strategies across Email, SMS, and loyalty




Partner with CRM Operations on always-on customer journeys
Own conversion, retention, repeat purchase, AOV, and CLV metrics
Identify audiences, behaviours, and incremental growth opportunities
Scale successful customer engagement strategies across brands
Requirements: Eight-plus years in CRM, Lifecycle, Growth, Ecommerce, or Digital Marketing
Deep segmentation, personalization, lifecycle marketing, and automation expertise
Experience with Braze, Salesforce Marketing Cloud, or similar platforms
Track record of measurable revenue, conversion, and retention growth
Bilingual French and English communication skills
Lead lifecycle marketing, customer journeys, and measurable CRM growth for RCL’s Reitmans, RW&CO.;, and PENN. Penningtons brands.

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📌 CRM Lifecycle Marketing Manager (Quebec City)
🏢 Penningtons
📍 Quebec City