Own paid media strategy for B2B and growing-brand clients at Blacksmith Agency, working remotely from Canada, South Africa, or the USA. Lead Google Ads and Meta campaigns.As Media Strategist, you own targeting, budgets, roadmaps, and client-facing performance narratives. This full time, remote position focuses exclusively on paid media, while SEO remains a separate seat. You will manage accounts across several clients and make strategic calls.Key Responsibilities:
Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft AdsAllocate budgets, manage bids, target audiences, and test creativeDecide when campaigns should be stoppedMaintain conversion tracking and attribution using GA4 and tag managerOwn client roadmaps, reporting narratives, retention, and upsellRequirements:
Three or more years hands-on with Google Ads and MetaExperience building, running, and optimizing campaigns independentlyProven movement in ROAS, CPA, or pipeline numbersAgency experience managing several clients simultaneouslyClear spoken English for live calls with United States clientsBring paid media judgment, campaign expertise, and client communication skills to Blacksmith Agency’s growing B2B accounts.
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📌 Paid Media Strategistb Accounts Winnipeg
🏢 Blacksmith Agency
📍 Winnipeg