Nature and Scope The Marketing Manager reports to the Chief Executive Officer (CEO) and plays an important role in enhancing the visibility, reputation, and public understanding of the Thorpe Recovery Centre (TRC). This position leads marketing and communication initiatives that promote TRC’s mission and programs. Responsibilities include managing digital and traditional marketing, maintaining TRC’s website and social media platforms, coordinating community events and fundraising initiatives, and overseeing Public Relations. Marketing and Communications
- Develop and implement marketing strategies and campaigns to promote TRC’s programs and services.
- Manage and maintain TRC’s website and social media platforms, including content updates, scheduling, publishing, and engagement.
- Create marketing content and assets, including graphics, advertisements, posters, brochures, newsletters, and other promotional materials.
- Ensure consistent branding and messaging across all communications.
- Track marketing performance and use analytics to identify opportunities for improvement.
- Coordinate internal marketing initiatives, including staff features, program highlights, and promotional displays. Community Engagement and Event Coordination
- Plan and coordinate TRC events, including fundraisers, awareness campaigns, facility tours, and community outreach activities.
- Build relationships with businesses and community organizations to support collaboration and increase TRC’s visibility.
- Represent TRC at community events and meetings as required Fundraising and Sponsorship




- Identify and pursue funding opportunities, including grants, donations, and sponsorships.
- Maintain donor and sponsor records and coordinate appropriate recognition and follow-up.
- Collaborate with leadership to develop fundraising initiatives and campaigns. Public Relations Management
- Supervise and support Public Relations, providing direction and performance feedback.
- Coordinate priorities and monitor workload, deadlines, and completion of assigned responsibilities.
- Ensure public relations activities align with TRC’s marketing and communication strategies.
- Support professional development. General Administrative
- Provide regular updates and reports to the CEO on marketing performance, fundraising activities, and community engagement.
- Collaborate with other departments on organizational initiatives requiring marketing support.
- Perform other related duties as assigned. QUALIFICATIONS, EXPERIENCE AND

SKILLS:

- A degree or diploma in marketing, communications, business, or a related field is preferred.
- Experience in website management, content creation, and digital marketing.
- Proficiency with Canva, Microsoft Office Suite, and social media platforms.




- Strong writing, editing, and proofreading skills.
- Knowledge of branding, graphic design, and creating digital and print marketing materials.
- Ability to monitor marketing performance, website traffic, and social media engagement.
- Strong organizational, project management, and communication skills.
- Experience in staff supervision, fundraising, community outreach, or event planning is an asset.
- Commitment to TRC’s mission and promoting recovery and well-being.
- Ability to work flexible hours, including evenings and weekends, as required.
- Must provide a valid driver’s licence and current driver’s abstract upon hire.
- Must obtain a Criminal Record Check with Vulnerable Sector Check upon hire and every two years thereafter.
- Must complete Naloxone training and all other mandatory training prior to employment and annually thereafter. SCHEDULE Approximately 40 hours per week, negotiable. Flexibility to work evenings and weekends is required as needed. PERKS- Full Time /Part Time (24 hours per week minimum) Vacation equivalent to 4 weeks per year, calculated based on standard

working hours
Eligible for 5 paid sick days per year, calculated based on standard

working hours
11 Stat Holidays/ 1 Floating Holiday Dental Care Long Term Disability Insurance Life Insurance Employee Assistance Program RRSP Match Extended Health Care Training and continuing education opportunities 12 Flex days per year Cell phone allowance Flex Spending Account

📌 Marketing Manager (Blackfoot)
🏢 Thorpe Recovery Centre
📍 Blackfoot