About The Opportunity:Are you looking for independance and having a strategic impact on the growth of a leading Canadian manufacturer and distributor of water analysis and monitoring instrumentation equipment serving various industrial markets. The company manufactures proprietary analytical products which it sells internationally while also representingleading testing products in Canada.As part of a business development strategy in addition to planned ownership and management transition over the next five yearsthere is an immediate need to hire a Senior Level Sales Director to join the senior leadership team and help guide the company through its next phase of growth and evolution.This role combines strategic leadership with hands-on sales execution in a highly technical and relationship-driven business environment.Position SummaryThe selected candidatewill lead all sales-related activities across manufacturing and distribution operations. This executive will be responsible for developing and implementing a scalable sales strategy, strengthening customer and partner relationships, improving sales processes, and supporting the long-term transition of the existing leadership team.The successful candidate must be comfortable operating in a small-company environment where leadership, strategic thinking, technical credibility, and direct customer engagement are equally important.This role requires extensive in-person customer interaction and travel throughout Canada, with additional engagement in the United States, Latin America, and selected international markets.Why This Opportunity is DifferentBeing a specialized Canadian manufacturer and distributor of process analytical instrumentation with a team of approximately 12 employees.Unlike larger multinational organizations, this role offers the opportunity to directly influence company strategy, shape the future sales organization, participate in leadership succession planning,



and contribute meaningfully to the long-term direction of the business.The successful candidate will enjoy a high degree of autonomy and visibility, while playing a central role in the company's growth and ownership transition over the coming years.Key ResponsibilitiesSales Leadership & StrategyProvide overall leadership for the sales function acrossmanufacturing and distribution businessesDevelop and execute sales strategies aligned with company growth objectivesEstablish rigorous sales management processes including:pipeline managementforecastingCRM disciplineKPI reportingpricing governanceterritory planningParticipate as a member of the senior management team in strategic planning and ownership transition initiativesTeam LeadershipLead and support inside sales personnel, including senior employees and existing shareholdersFoster accountability, collaboration, and succession planning within the sales organizationBuild organizational structure and future hiring plans as growth requiresGeographic Expansion & Market DevelopmentDevelop and implement a Western Canada sales strategy, including evaluation of:regional office requirementsoptimal locationproduct focusstaffing and customer coverage modelsDetermine and implement appropriate sales models for branded products:direct sales vs manufacturer representativesregional market strategies in particular across Canada, U. S. and Latin AmericaDistribution & Channel ManagementManage the distribution relationship,



including:commercial negotiationsdiscount structuresmarketing coordinationinventory and delivery issue resolutionManage and strengthen relationships with existing manufacturer representatives and channel partnersService Business GrowthDevelop and grow recurring service revenue streams, including:maintenance contractscommissioning/start-up servicescalibration and support programsImprove service attachment rates and customer retentionLeadership Transition SupportSupport the gradual transition of existing management team members into retirement over a multi-year periodPreserve key customer and partner relationships during leadership successionContribute to long-term organizational continuity and leadership developmentQualifications & ExperienceRequired10+ years of progressive B2 B technical sales leadership experienceExperience in industrial instrumentation, process analytics, water/wastewater, automation, or related technical industriesDemonstrated success leading sales in small or mid-sized companiesExperience managing channel partners, distributors, or manufacturer representative networksStrong strategic planning and execution skillsWillingness and ability to travel extensively (up to 50%)Excellent interpersonal, communication, and leadership skillsWorking EnvironmentHybrid work structure dictated by business prioritiesSignificant travel across Canada and internationallyPotential future establishment of a Western Canada officeCompany vehicle or vehicle allowance providedHigh degree of autonomyIdeal Candidate ProfileThe ideal candidate is:entrepreneurial and hands-oncomfortable working in a small, highly cooperative organizationcapable of balancing strategic leadership with direct customer engagementtechnically credible with industrial customersrelationship-oriented and politically matureexcited by the opportunity to help shape the future leadership and growth ofthe companyKey words: Sales Manager, VP Sales, Key

📌 Director Of Sales (Winnipeg)
🏢 HotRun
📍 Winnipeg