Job (Edmonton): Social Media Specialist/Robbins Academy Communications Coordinator – Citadel Theatre
Citadel Theatre, one of Canada’s largest and busiest professional, not-for-profit theatre companies and facilities, has an opening for a full-time

Social Media Specialist / Robbins Academy Communications Coordinator
This position has two components:

Component One: Social Media Specialist (approx.50% of time)
We want an experienced and savvy Social Media Specialist who creates engaging content and will manage relations with the Citadel’s on-line communities. Your objectives are to expand our reach and increase our connection to our supporters and the greater community for the purposes of marketing our productions, cultivating audience, and fundraising.

The Social Media Specialist is responsible for developing content consistent with the Citadel’s strategic initiatives and promoting engagement within our social community. You are expected to make recommendations and decisions to ensure the correct investment, timing, messaging and integration between campaigns in order to maximize impact and efficiencies within social media and the overall marketing and communications team.

providing strategic input in the planning process to grow the Citadel’s social media presence and lead the execution of plans and strategy

executing day-to-day content across multiple social media platforms (Facebook, Twitter, YouTube, etc.)

creating and distributing a weekly e-newsletter

creating and distributing daily reminder e-mails to customers in advance of performances, and follow-up e-mails containing customer satisfaction surveys





leading social media conversations and management of on-line communities

setting up and executing on-line, interactive components of Citadel events when required

developing content plans through collaboration with departments within the Citadel, as well as leveraging user-generated content and relevant news media and trends

building and maintaining relationships with key online influencers (i.e. bloggers and celebrities)

regular reporting of social media activities. This includes identifying what needs to be tracked and measured, regularly reporting data and providing analysis and recommendations based on performance.

developing new initiatives and strategies to increase social media presence and to support organizational goals

Component Two: Communications Coordinator, Robbins Academy (approx. 50% of time)
We are looking for an experienced communications qualified to serve as the publicity and promotions coordinator for the Robbins Academy for Creative Development. The successful candidate will ensure retention and growth of current support for Robbins Academy programs and will identify new participation opportunities in order to increase revenue.

Working with the Director of Marketing on promotional materials for all components of the Academy,



including all brochures, signage and website marketing.

Communicating with Academy Directors regularly to develop current messaging.

Promotion of the Academy via social marketing, media advisories and other publicity initiatives as required.

Website content for all Academy programs and initiatives.

Specific activities related to the four program streams of the Robbins Academy:

Other duties as required.

Qualifications

University Degree, preferably with Marketing or Communications focus

Minimum 3 years marketing experience, preferably in marketing or public relations

Minimum 1 years’ experience specifically in social media (strategy, content creation, community management, social media marketing)

A robust communicator and content creator with the ability to write blog posts and material for social media channels

Experience with social listening, analytics, and management tools

Demonstrated ability to champion best practices within social media and ability to work with multiple stakeholders to craft content that meets both business and engagement objectives

Solid and up-to-date understanding of existing and emerging social media platforms

Benefits

We offer a stimulating, developmental work environment, a competitive salary by cultural industry standards, as well as a good benefits plan.

Deadline: December 2, 2013.

The Citadel Theatre is an equal opportunity employer.

Thank you for your application but only those chosen for interviews will be contacted. No telephone calls please.

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📌 Job (Edmonton): Social Media Specialist/Robbins Academy Communications Coordinator – Citadel Theatre (Alberta)
🏢 Theatre Alberta
📍 Alberta