*Pay: 22-24* *Contract Duration: 6 months + extension* *Work Arrangement: 3x weekly on site in Brampton, ON* *We may use artificial intelligence tools to assist with the screening, assessment, or selection of potential applicants for this position.
* *Vacancy:* *This posting is for a currently vacant role.
* Required Skills & Experience Outcomes & KPIs:
• Delivering on day-to-day marketing activities, timeline management and plan execution
• Accurate/up-to-date budget tracking and reporting
• Successful execution of projects
• Contribution to the achievement of campaign objectives Key Skills & Capabilities:
• Balancing delivery for multiple projects in a fast-paced setting
• Brand communications, creative & media strategy (traditional and digital media)
• Knowledge of general marketing strategy and business principles
• Developing insights from data & analytics
• Project management

Job Description
Role Mandate: The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution Core

Responsibilities:
• Campaign Planning: Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g.,



insights from the Customer CoE) and pulling in relevant past campaign data to advise best practices
• Campaign Execution
- Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
• Campaign Execution
- Deployment: Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
• Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key metrics, participating in post-mortem discussions, and documenting findings
• Campaign Metrics & Tracking: Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/KPI dashboards; contributes to research, analysis and reporting to inform campaign activity
• Billing: Oversees management of budget control report, making sure campaigns are delivered in full against the pplanned budget. Also responsible for ensuring vendor invoices paid in a timely manner

📌 Brand Marketing Specialist (Brampton)
🏢 Insight Global
📍 Brampton