Lead Excalibur Crossbow brand strategy and digital campaigns in a primarily office-based marketing role with approximately 15% travel. Shape creative work across channels.
As Brand Marketing Manager, you will lead integrated brand, social media, digital, and content strategies supporting business objectives. You will guide internal teams, agencies, product managers, engineers, media partners, and brand ambassadors. The work combines strategic planning with hands-on creative project leadership, campaign measurement, and audience engagement.
Key Responsibilities: Lead long-term brand strategy and product lifecycle marketing initiatives
Develop social media strategies and grow online communities
Oversee content planning, scheduling, distribution, and optimization
Manage creative projects, budgets, timelines, contracts,



and deliverables
Review analytics and optimize paid digital media campaigns
Requirements: Bachelor’s degree in Marketing, Communications, Business, or related field
Seven to ten years of relevant experience
Experience leading marketing initiatives and coordinating internal, external teams
Understanding of brand management, digital content, and social media strategy
Robust organizational, communication, and decision-making abilities
Build Excalibur’s global brand through strategic marketing, compelling content, creative leadership, and data-informed campaign improvement.

#J-18808-Ljbffr

📌 Excalibur Brand Marketing Manager (Ontario)
🏢 Excalibur Crossbow
📍 Ontario