Digital Marketing & Lead Generation Specialist

Location:
Richmond Hill, ON (Hybrid/Remote Available)

Job Type
Full-Time

About the Role
We are seeking a motivated and results-driven Digital Marketing & Lead Generation Specialist to help grow our insurance business by optimizing digital presence, creating and maintaining digital SEM campaigns, generating qualified leads through various outreach techniques and increasing brand awareness. This role is ideal for someone who understands digital marketing, social media advertising, content creation, and customer acquisition strategies and who is motivated by results. You will be required to work creatively within the parameters set by the regulators and the insurance company. The successful candidate will be responsible for building and managing marketing campaigns, creating engaging and compliant content, growing our online presence, and generating leads from target markets. Some traditional marketing will also be required.

Key Responsibilities
Digital Marketing
- Develop and execute digital marketing campaigns across Facebook, Instagram, LinkedIn and Google.
- Create compelling social media content within the parameters set by corporate.
- Manage company social media accounts and engage with followers.
- Monitor and report on campaign performance and marketing KPIs.
- Improve website traffic and online visibility through SEO strategies. Lead Generation




- Develop and manage lead generation campaigns using Facebook Ads, LinkedIn and Instagram.
- Build and maintain lead databases.
- Qualify inbound leads and coordinate follow-up activities with team.
- Track lead conversion rates and optimise campaign performance. Brand Development
- Create marketing materials including flyers, brochures, email campaigns, and digital advertisements within the available corporate marketing tools.
- Ensure consistency across all marketing channels. Traditional Marketing
- Create and execute traditional marketing within the community.
- Organize and execute promotional events as needed. Qualifications Required
- 2+ years of experience in digital marketing, social media management, or lead generation.
- Experience with Facebook Ads Manager and Google Ads.
- Solid understanding of social media platforms and digital marketing strategies.
- Ability to execute a lead generation plan to target prospects.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Graphic design experience using Canva or Adobe Creative Suite.
- Video editing experience for social media content.

What We Offer

- Competitive salary based on prior experience
- Performance-based bonuses
- Professional development opportunities
- Flexible work environment Pay: From $23.00 per hour Expected hours: 40.0 per week Work

Location:
In person

📌 Digital Marketing (Richmond Hill)
🏢 Richard Gong Insurance and Financial Services
📍 Richmond Hill