Shape Asana’s CIO narrative through technically credible messaging, audience strategy, and positioning for IT and digital transformation leaders.
As a Senior Product Marketing Manager, you will own how Asana speaks to CIOs and IT Operations leaders. You will map buyer decisions, create sales-ready content, and connect Asana products to priorities including AI governance and tool consolidation. The role reports to the Director of Product Marketing, Audience Marketing.
Key Responsibilities: Own strategy, messaging, and positioning for IT audiences
Map budgets, workflows, evaluation criteria, and buying roles
Create POVs, demos, briefings, and whitepapers
Equip sales with guides, battlecards, and customer proof
Shape campaigns that generate net-current pipeline
Requirements: Seven or more years in enterprise software marketing
Deep understanding of IT and technical buyers
Ability to explain technical and AI concepts clearly
Experience creating sales-ready content and campaigns
Data-driven research and measurement experience
Bring IT buyer expertise, storytelling, and AI positioning skills to Asana’s audience marketing team.

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📌 Senior CIO Product Marketing Manager (British Columbia)
🏢 asana
📍 British Columbia