Shape lifecycle marketing for award-winning luxury travel brands through segmentation, personalization, and customer journey design in Vancouver.
Scenic Group Canada is seeking a CRM and customer growth specialist to support direct-to-consumer growth across Scenic Luxury Cruises & Tours and Emerald Cruises. This position develops connected journeys from lead acquisition through booking, travel, loyalty, retention, and repeat purchase. You will collaborate with marketing, sales, commercial, digital, analytics, and global CRM teams.
Key Responsibilities: Define lifecycle stages, touchpoints, triggers, and success metrics
Optimize lead capture, nurturing, conversion, and reactivation
Develop behavioural and transactional audience segmentation
Create personalization frameworks for relevant communications




Establish lead-routing and lead-management frameworks with Sales
Requirements: Seven or more years in lifecycle or retention marketing
Experience managing journeys across multiple lifecycle stages
Experience with marketing automation platforms and CRM technologies
Robust customer data analysis and actionable recommendations
Travel, hospitality, luxury, or tourism experience preferred
Develop lifecycle marketing that connects segmentation, personalization, automation, and retention across Scenic and Emerald Cruises customer journeys.

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📌 Lifecycle Marketing Manager Luxury Travel (British Columbia)
🏢 Scenic Luxury Cruises & Tours
📍 British Columbia