Shape Asana’s messaging for CIOs and IT Operations leaders through audience strategy, technically credible content, and sales enablement. Work across product marketing, sales, and product.
As a Senior Product Marketing Manager, you will own positioning for IT, digital transformation, and CIO audiences. You will translate AI adoption, tool consolidation, governance, and modernization trends into narratives and campaigns. The role reports to the Director of Product Marketing, Audience Marketing.
Key Responsibilities: Own audience strategy, messaging, and positioning for IT personas
Map buyer workflows, evaluation criteria, budgets, and decision roles
Create POVs, solution narratives, demos, briefings, and whitepapers
Equip sales with discovery guides, battlecards,



and customer proof
Shape campaigns that generate net-current pipeline
Requirements: 7+ years in product marketing, audience marketing, or GTM
Enterprise software experience and deep technical buyer understanding
Ability to explain technical and AI concepts clearly
Field-tested storytelling, writing, and campaign experience
Data-driven research, presentation, and editing skills
Bring IT audience expertise, technical storytelling, and strategic product marketing leadership to Asana’s growth efforts.

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📌 Senior IT Audience Product Marketing Manager (British Columbia)
🏢 Asana
📍 British Columbia