Company Description Zulma is a connected platform that helps homeowners, landlords, property managers, short-term rental hosts, and businesses plan and manage home projects from start to finish. The platform simplifies property care by organizing tasks, budgets, timelines, and progress tracking in one place.

Through

Atlas, Zulma’s local services marketplace, users can discover and book vetted, insured professionals for services such as home cleaning, lawn care, painting, mobile car detailing, and rental turnovers. Zulma supports a wide range of project types, from weekend upgrades to ongoing multi-property management. Now serving 13+ cities across Ontario, Zulma is building a simpler way for people to care for the places they call home.

Role Description The Growth Marketing Specialist is a full-time remote role responsible for driving user acquisition, activation, and retention across Zulma’s platform and Atlas marketplace. This role involves planning and executing growth campaigns, managing performance marketing channels, and optimizing funnels from first touch through booking and repeat usage.

The Growth Marketing

Specialist will analyze data to uncover insights, run A/B tests, and collaborate with product, design, and operations teams to improve key metrics such as conversion rates, user engagement, and customer lifetime value. Day-to-day activities include campaign planning, audience segmentation, messaging and creative development,



channel management (e.g., paid social, search, email, referral), and reporting on growth performance. The role also includes exploring new growth levers, building playbooks, and refining strategies as Zulma scales to new cities and customer segments.

Qualifications

- Growth and performance marketing skills, including experience with paid social, paid search, and lifecycle marketing to drive acquisition and retention.
- Data and analytics skills, such as proficiency with analytics tools, funnel analysis, A/B testing, and using metrics to inform decision-making.
- Customer and product-focused skills, including audience segmentation, user journey mapping, and collaboration with product teams to improve conversion and engagement.
- Communication and collaboration skills, including clear written and verbal communication, cross-functional teamwork, and stakeholder management in a remote setting.
- Experience in marketplace, SaaS, or consumer-facing products is an asset, especially in home services, property management, or local services.
- Ability to work independently in a fast-moving environment, prioritize multiple initiatives, and adapt strategies based on performance and feedback.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in growth or digital marketing.

📌 Growth Marketing Specialist (Canada)
🏢 Zulma
📍 Canada