Shape Asana’s message for Marketing and Operations audiences in Vancouver, using persona research, storytelling, and campaign strategy in a hybrid office schedule.As a Senior Product Marketing Manager, you will own audience strategy, positioning, and messaging for enterprise SaaS buyers. You will study workflows, budgets, KPIs, and evaluation criteria, then translate insights into content and sales enablement. The role also supports Agentic Work Management narratives and acquisition campaigns.Key Responsibilities:
Own audience strategy, messaging, and positioning for Marketing and Operations buyersDevelop expertise in buyer workflows, structures, budgets, KPIs, and criteriaCreate narratives, web copy, whitepapers, demos, and presentationsBuild enablement tools including battlecards, guides, proof points,



and decksArchitect acquisition campaigns generating net-recent qualified pipelineRequirements:
Product marketing, audience marketing, or enterprise SaaS go-to-market experiencePersona-driven messaging experience for marketing or operations decision-makersFamiliarity with work management, marketing technology, or operations softwareCuriosity about AI tools and emerging technologiesAnalytical, storytelling, communication, and cross-functional collaboration skillsBring audience marketing, AI storytelling, and pipeline campaign expertise to Asana’s Vancouver product marketing team.
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📌 Senior Product Marketing Manager Vancouver (Winnipeg)
🏢 asana
📍 Winnipeg