Lead Asana’s web strategy from Vancouver, using customer journeys and analytics to make asana.Com a measurable conversion and pipeline driver.As Manager, Growth Marketing, you will own the global web vision for Asana’s multi-product B2B SaaS portfolio. You will guide personas across discovery, evaluation, trial, and enterprise journeys. The office-centric hybrid schedule includes standard in-office days Monday, Tuesday, and Thursday.Key Responsibilities:
Set a customer-journey-led vision for asana.ComOwn conversion and pipeline measurement frameworksPrioritize global roadmaps using research and analyticsOversee CMS architecture, performance, and Core Web VitalsLead web engineering and localization teamsRequirements:
Web strategy leadership for complex B2B SaaS websitesMeasurable conversion and sales pipeline impactPeople leadership across technical or multidisciplinary teamsFluency in CMS platforms and up-to-date web architectureExperience scaling international localization strategiesBring web strategy, analytics, CMS, and team leadership expertise to grow Asana’s global digital experience from Vancouver.
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📌 Head Of Web Strategy Vancouver (Winnipeg)
🏢 asana
📍 Winnipeg