Toronto, Ontario (Etobicoke office; on-site preferred, hybrid with regular time in Toronto considered)

- Full-time
- Reports to the CEO

About Snaplii Snaplii is a profitable wallet and payments platform for people and their AI agents: 400,000+ users, about $150M in annual payment volume, and 500+ brand partners including Costco, Walmart, Amazon and Uber. Muse has taken off, and Snaplii is already live on it, with about 2,000 AI agents running on Snaplii. AI helps people decide what to buy. Snaplii completes the payment, safely.

We have offices in Toronto and Silicon Valley.

The role

We're hiring one leader to run our consumer business: the Snaplii wallet, Snaplii Cash, rewards and cashback, and the growth, retention and operations behind them.

Our CEO leads AI payments, fundraising, strategy and major partnerships. You run the consumer business day to day, end to end, so the CEO doesn't have to.

A big part of the job is cross-functional. Product, Engineering, Growth, Operations, Finance and Compliance all touch the consumer business, and you're the one who gets them working from the same plan and the same numbers. Most of your time goes to the consumer fintech business. The rest goes to using AI to make you and your team faster; you don't need to be an AI expert.

This is a hands-on executive role. You set the plan, own the numbers and lead the people, and you still get into the data and the experiments yourself. Do it well and the role grows into COO. That path is real and we'll say so up front.

What you'll own

- Cross-functional coordination: run the weekly operating rhythm that keeps Product, Engineering, Growth, Operations,



Finance and Compliance aligned on priorities, and make the trade-offs between them.
- Growth: acquisition, activation, referral and the full funnel, with LTV and CAC you can stand behind.
- Wallet and deposits: grow Snaplii Cash balances and wallet usage while managing cost of funds, so deposit growth is profitable growth.
- Retention, rewards and cashback: keep users transacting, and design incentives that pay for themselves.
- Product operations: set priorities with Product and Engineering and get improvements shipped.
- Banking partners: own day-to-day work with our partner banks, from settlement questions to compliance requests. New bank partnerships are led by the CEO and our advisors.
- Business performance and team: budget, P&L;, and building the team that runs the consumer business.

What success looks like in year one
- MAU, DAU, deposits, retention, wallet usage and revenue all moving the right way, with contribution margin healthy alongside them.
- A team with clear goals and an operating rhythm that runs without the CEO in the room.
- Product, Engineering, Growth and Operations working as one consumer business, with cross-team decisions made without escalating to the CEO.

What we're looking for
- Senior leadership in growth, product or the business side of a consumer fintech, neobank,



payments or consumer internet company, typically 12+ years of experience.
- You've personally run an acquisition, activation and retention loop, and you can walk us through the numbers and the part you did yourself.
- You've owned a budget or P&L; and you think in unit economics. Deposit or wallet experience, including cost of funds, is a solid plus.
- You've led work across Product, Engineering and Operations, including teams that didn't report to you, and got it shipped.
- You've taken a product from early stage to scale.
- You're still hands-on: comfortable in SQL or a dashboard, and close to the experiments.
- Professional working fluency in English and Mandarin.
- Experience working with a partner or sponsor bank is a plus.

This role probably isn't for you if
- Your growth experience is mainly paid media buying, without owning the product side.
- You'd rather set direction and leave the hands-on work to others.
- Base cash is the only part of the package that matters to you.

Compensation

- Total compensation of CAD $250K–$350K, plus meaningful equity (4-year vesting).
- Executive role reporting directly to the CEO, with a clear path to COO.

How to apply Along with your resume, include a few lines on one growth or retention problem you solved, with the numbers.

Notices

- This posting is for an existing vacancy.
- We use AI tools to help screen, assess and organize applications. Final hiring decisions are made by people.
- Applicants who are interviewed will hear from us about the outcome within 45 days of their final interview.

📌 VP, Consumer Business (Etobicoke)
🏢 Snaplii
📍 Etobicoke