Location: Scarborough, Ontario | Corporate Head Office
Employment Type: Full-time, Permanent
Salary Range: $60,000–$75,000 CAD annually
Reporting to: Marketing & Communications Manager
Start Date: As soon as possible
Office Location: 8800 Sheppard Avenue East, Scarborough, ON M1B 5R4

About McAsphalt

At McAsphalt, we help build the roads that connect Canada.

Since 1970, McAsphalt has grown into one of Canada's leading suppliers of asphalt products and services, supporting the infrastructure that keeps people, businesses and communities moving.

With more than 500 employees and a national network of 26 terminals, we bring together technical expertise, innovative products, specialized transportation and decades of industry experience.

As part of the global Colas Group, we combine the strength of an international organization with the expertise and relationships of a proudly Canadian business.

Our work is technical. Our impact is everywhere. And behind it all are the people, ideas and innovations that make McAsphalt a leader in our industry.

We're looking for a creative storyteller who can help bring that story to life.

The Opportunity

McAsphalt is seeking a talented and creative Content Marketing Specialist to join our national Marketing & Communications team.

This is an opportunity for a skilled content creator who loves great writing, thoughtful design and bringing ideas to life across digital and traditional channels.

Working closely with the Marketing & Communications Manager, you will transform business priorities, technical information and brand initiatives into clear, engaging and visually compelling content.





From developing digital campaigns and website content to creating marketing materials, employee communications and brand storytelling, your work will help shape how McAsphalt is seen, understood and experienced across Canada.

We're looking for someone who brings more than technical skills. You have creative instincts, strong attention to detail and the confidence to take a brief from concept to completion. You understand that effective content needs to do more than look good. It needs to connect with its audience, reinforce the brand and deliver a transparent message.

If you enjoy variety, take pride in producing exceptional work and want to contribute to a brand with national reach, we'd love to see what you can bring to our team.

What You'll Do

1. Content Creation & Brand Storytelling

- Develop, write and edit high-quality content for digital platforms, corporate communications, marketing campaigns, newsletters, websites and promotional materials.
- Transform complex technical information into accessible, audience-focused stories that highlight McAsphalt's products, expertise, people and impact.
- Produce compelling copy for campaigns, product features, company announcements, employee initiatives and brand-building activities.
- Adapt content for different audiences and channels while maintaining a consistent and recognizable McAsphalt voice.




- Contribute creative concepts, headlines and storytelling approaches that strengthen audience engagement.
- Take ownership of assigned content deliverables, ensuring accuracy, consistency and a high standard of editorial quality.

2. Creative Content & Digital Design

- Create visually engaging digital assets for social media, email campaigns, presentations, newsletters and internal communication platforms.
- Develop branded layouts, promotional graphics and marketing collateral using established templates and brand guidelines.
- Combine thoughtful copywriting and visual design to produce cohesive, professional communication materials.
- Support the development of visual storytelling content, including infographics, campaign graphics, short-form videos and multimedia assets.
- Edit and adapt existing photography, graphics and video assets for use across multiple channels.
- Bring a strong understanding of typography, composition, visual hierarchy and contemporary digital design practices to everyday work.
- Maintain a consistent and polished visual identity across assigned content and campaigns.
- Translate approved marketing and communications plans into engaging, audience-focused content.
- Develop campaign materials for brand awareness, recruitment, employee engagement, product promotion and corporate initiatives.
- Create written and visual content for McAsphalt's social media platforms, including LinkedIn, Instagram and Facebook.
- Prepare platform-appropriate copy, creative assets and supporting materials for scheduled digital campaigns.
- Contribute fresh ideas for content themes, storytelling forma

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