About Auto Electric Service

With over 80 years serving Saskatchewan, Auto Electric Service Ltd. (AES) is a locally owned wholesale distribution company serving the automotive, agriculture, industrial, heavy-duty, and retail markets.

Since 1943, we have built our reputation on strong customer relationships, extensive product availability, industry expertise, and dependable service. As we continue to grow, we are looking for an experienced business development leader to help build and lead our Agriculture & Industrial market segment.

The Opportunity

We are looking for a Director of Business Development – Agriculture & Industrial who understands the Saskatchewan market, knows the needs of agriculture and industrial customers, and has the experience to turn opportunities into long-term business.

This is a hands‑on growth role with the chance to help build a business segment from the ground up. You will identify where AES can win, develop new customer relationships, secure strategic accounts, help determine the products and solutions our customers need, and develop a practical strategy for sustainable and profitable growth.

Initially, you will be heavily involved in direct business development and account acquisition. As the Agriculture & Industrial segment grows, you will help recruit, coach, and lead a team of Client Solutions Partners to support continued expansion.

What You’ll Do

- Identify and develop new business opportunities within Saskatchewan's agriculture and industrial markets.
- Build relationships with owners, procurement teams, maintenance leaders, operations leaders, and other key decision‑makers.
- Lead strategic opportunities from initial discovery and proposal through negotiation,



implementation, and repeat business.
- Develop and execute plans to grow strategic accounts and expand AES's share of customer business.
- Gather customer and market insight to identify product gaps, new product opportunities, and changing customer needs.
- Work closely with Purchasing, Assortment Optimization, Operations, Logistics, Marketing, and branch teams to support new products and customer programs.
- Help develop pricing, territory coverage, sales campaigns, account acquisition strategies, and go‑to‑market plans.
- Negotiate pricing, freight, payment terms, and service expectations while maintaining a strong understanding of profitability and cost to serve.
- Build and maintain a solid sales pipeline, forecasts, account plans, and customer information within our CRM.
- Track segment performance, identify opportunities or challenges, and take action to achieve sales and profitability goals.
- Recruit, coach, and develop Client Solutions Partners as the Agriculture & Industrial segment grows.
- Provide field coaching, account support, pipeline reviews, and clear performance expectations for the sales team.
- Represent AES professionally with customers, suppliers, and industry partners throughout Saskatchewan.

What We’re Looking For





The ideal candidate is an experienced business development or sales leader with strong knowledge of Saskatchewan's agriculture and industrial markets. You are entrepreneurial, relationship‑focused, and comfortable building something from the ground up. You know how to turn market opportunities into a clear strategy and deliver results.

Core Competencies

- Business Development: Recognizes opportunities and knows how to turn them into new business.
- Relationship Building: Builds credibility and trusted relationships with customers and key decision‑makers.
- Commercial Acumen: Understands pricing, margins, product mix, inventory, and profitability.
- Leadership & Accountability: Takes ownership, sets clear expectations, and develops others.
- Collaboration: Works effectively across departments to turn customer needs into practical solutions.
- Results Focus: Sets priorities, follows through, and is accountable for measurable results.

Qualifications & Experience

- Proven experience in business development, sales, or market development within agriculture, industrial, distribution, or a related B2B environment.
- Solid knowledge of Saskatchewan's agriculture and/or industrial markets.
- Demonstrated success developing new business and managing key customer accounts.
- Experience with sales strategy, account planning, pipelines, forecasting, and negotiation.
- Strong understanding of pricing, margins, inventory considerations, and profitability.
- Leadership experience with the ability to coach and develop others.
- Strong communication, negotiation, and problem‑solving skills.
- Comfortable using CRM systems and sales data t

📌 Director of Business Development (Regina)
🏢 Auto Electric Service
📍 Regina