Lead radio sales and develop people as Vista Radio’s full time General Sales Manager in Lethbridge, Alberta. Drive revenue through strong client relationships.

This experienced leadership position oversees a local sales team and supports growth in Vista Radio’s Lethbridge market. You will develop sales strategies, coach employees, build client relationships, and understand radio advertising, digital marketing solutions, and consultative sales techniques. The role also requires collaboration across departments to deliver successful campaigns.

Key Responsibilities:

- Develop sales strategies achieving revenue targets and market growth
- Lead, coach, mentor, and develop the local sales team
- Build relationships with clients, agencies, and community partners




- Identify business opportunities and grow market share
- Prepare sales reports, forecasts, and revenue updates

Requirements:

- Minimum five years’ radio industry sales management experience
- Knowledge of radio advertising and digital marketing solutions
- Success building long-term client and agency relationships
- Leadership experience developing high-performing teams
- Microsoft Office and CRM software proficiency

Bring radio advertising knowledge, sales leadership, and people development skills to Vista Radio’s Lethbridge market.

📌 Radio Sales General Manager (Lethbridge)
🏢 Vista Radio
📍 Lethbridge