SCOPE OF POSITION

The Regional Sales Manager is responsible for driving sales growth, market penetration, and specification activity within an assigned territory, with annual revenue potential exceeding $50 million. This role partners closely with independent sales representative firms, architects, engineers, contractors, distributors, and key customers to execute regional sales strategies and achieve revenue objectives.

Job Description

SCOPE OF POSITION

The Regional Sales Manager is responsible for driving sales growth, market penetration, and specification activity within an assigned territory, with annual revenue potential exceeding $50 million. This role partners closely with independent sales representative firms, architects, engineers, contractors, distributors, and key customers to execute regional sales strategies and achieve revenue objectives.

The Regional Sales Manager manages and develops relationships with approximately independent sales representative firms, supports specification-driven sales initiatives, and ensures alignment with company objectives through effective territory management, pipeline development, and market engagement. This position requires extensive travel throughout the assigned region, with approximately 60% travel.

This role supports customers and sales initiatives throughout Eastern Canada. Candidates must be based between Montreal and Toronto, with proximity to a major airport to accommodate frequent travel throughout the region.

Responsibilities

ESSENTIAL DUTIES AND RESPONSIBILITIES

- Drive revenue growth and market share expansion within the assigned region by executing regional sales strategies and tactical plans aligned with company objectives.




- Achieve annual sales targets and key performance indicators and identify sales opportunities, performance gaps, and implement actions to improve results.
- Manage and support approximately independent sales representative firms to maximize territory performance.
- Assist with rep onboarding, development, training, and territory optimization.
- Promote basis-of-design (BOD) specifications with architects, engineers, and other design professionals.
- Develop and maintain strong relationships with key influencers to increase specification activity; Build relationships with distributors, contractors, subcontractors, and end users to drive project opportunities and pull-through demand.
- Track and manage major project opportunities through design, bidding, and award stages.
- Support channel development initiatives to improve market coverage and sales effectiveness.
- Maintain accurate sales forecasts, chance pipelines, and CRM records.
- Monitor bidding activity and project tracking to ensure visibility and conversion of opportunities.
- Collaborate with Product Management, Marketing, Operations, Customer Service, and Estimating teams to support business objectives.
- Deliver product presentations, training sessions, and sales meetings for representatives and customers.
- Provide coaching, guidance, and performance feedback to assigned representative firms.




- Analyze market trends, competitive activity, and customer needs to identify growth opportunities.
- Travel approximately 60% within the assigned region.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, including but not necessarily limited to the following:

- Drive revenue growth and market share expansion within the assigned region by executing regional sales strategies and tactical plans aligned with company objectives.
- Achieve annual sales targets and key performance indicators and identify sales opportunities, performance gaps, and implement actions to improve results.
- Manage and support approximately independent sales representative firms to maximize territory performance.
- Assist with rep onboarding, development, training, and territory optimization.
- Promote basis-of-design (BOD) specifications with architects, engineers, and other design professionals.
- Develop and maintain strong relationships with key influencers to increase specification activity; Build relationships with distributors, contractors, subcontractors, and end users to drive project opportunities and pull-through demand.
- Track and manage major project opportunities through design, bidding, and award stages.
- Support channel development initiatives to improve market coverage and sales effectiveness.
- Maintain accurate sales forecasts, op

📌 Regional Sales Manager (Mississauga)
🏢 Construction Specialties
📍 Mississauga