Imperial Tobacco Canada is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

We are looking for a Business Area Manager - Vancouver East responsible for delivering commercial and consumer performance for Imperial Tobacco Canada (ITCAN) within the geographical area. This will be accomplished by using outstanding sales, leadership, and interpersonal skills, and leading a team of omnichannel Territory Managers for an assigned geographic area. The role will report to the Regional Sales Manager.

Your key responsibilities will include:

- Deliver on financial omnichannel objectives (NTO), Volume and Market Share objectives for all our products, inclusive of combustible and non‑combustible ranges (Total Nicotine Category).

- Deliver omnichannel growth through implementing a sustainable Win (Consumer) - Win (Customer) - Win (ITCAN) model with strategic trade partners, through direct reports.

- Manage all resources (human and financial) for a defined omnichannel district to ensure that they are deployed in the most productive and effective manner to achieve and exceed business objectives.

- Develop and implement omnichannel district plans, which align to local consumer opportunities and enhance national/local Brand and TM &D; strategies.

- Develop an understanding and act on omnichannel market intelligence that may impact, positively or negatively, the sale of our Products.

- Identify omnichannel district risks and opportunities and ensure that all relevant levels of management are fully informed.





- Monitor and measure omnichannel district objectives and implement appropriate strategies.

- Lead Talent Management including, coaching, career planning, performance management and developing direct reports to become high performing sales professionals, with an emphasis on the Win (Consumer) - Win (Customer) - Win (ITCAN) model.

- Ensure a cohesive community within your teams through shared metrics and collaborate to meet company objectives.

- Maintain 3 to 4 days per week in field with team members and customers ensuring that both ‘Business’ and ‘People’ Objectives are met and exceeded.

- Review the current performance of all members of the district and based on review, apply the appropriate support/measures.

- Actively participate in and support the ongoing recruitment process aligned to the high-performance culture within Imperial Tobacco.

- Responsible to ensure awareness, training, and implementation of EHS best practices to mitigate Health & Safety risks and prevent work related injuries or accidents.

What are we looking for?

Experience Required:

- Minimum 2-5 years FMCG or Sales Experience
- Extensive people management experience
- Prior customer management experience

Technical / Functional / Leadership Skills Required

- Excellent selling, communication, and negotiation skills.




- Facility with digital tools and ability to interpret commercial data, identify business opportunities, and put plans into action.
- Strong business insights, strategic approach, and account management capabilities.
- Ability to focus on a long-term objective, while capitalizing on short-term opportunities.
- Strong training and coaching skills.

Education / Qualifications / Certifications Required

- University degree in Marketing, Business Administration, or related field
- Valid driver’s license in any one of Canada’s provinces or territories.
- Legal right to work in Canada.
- Bilingual (French and English) - nice to have but not a must. Knowledge of English is required because the role deals with customers and suppliers elsewhere in Canada and around the world.

BENEFICIAL

It helps if you are mobile and potentially willing to discover Canada while furthering your career. Through our career growth opportunities, we promote movement to new geographical locations all across Canada, and eventual career progression to our head office in Montreal.

ABOUT OUR ORGANIZATION

Imperial Tobacco Canada is Canada's leading tobacco and vaping products company and is part of the world's most international tobacco group: BAT. BAT is a global multi-category consumer goods business, operating in over 180 markets. Our vision is to build A Better Tomorrow by reducing the health impact of our business through offering a greater choice of enjoyable and less risky products for our consumers. Our strong foundations, together with our capacity for cutting-edge innovation, are a platform for us to build more s

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