About Directive

At Directive, we’re a remote-first team of performance marketers obsessed with driving measurable growth for B2B SaaS and tech companies. We believe in data-backed strategy, radical accountability, and world-class execution across every channel — Paid Media, SEO & Content, CRO, Creative, and RevOps.

We’re building the next era of integrated marketing leadership, where creativity meets commercial discipline. Join us as we elevate how client strategy, retention, and growth are delivered at scale.

Role Summary

We're hiring a Senior Marketing Operations Manager to own the systems our go-to-market runs on. You'll sit on the internal marketing team as the operator behind the Marketing and Sales teams, owning CRM architecture across Salesforce and HubSpot, lead routing, attribution, reporting, and the tech stack that ties it all together. You’ll work cross-functionally with sales, executive leadership, and finance. This is a team-of-one role with direct leadership visibility: you'll set the ops strategy, and you'll also be the one building the workflows and systems that make it real.

We're looking for someone who has built ops functions, not just inherited them. You're fluent in Salesforce and HubSpot, you've rebuilt messy routing and attribution before, and you can walk an executive through why a conversion rate moved and what you're doing about it. You care about data integrity because you know every leadership decision sits on top of it.

If you love owning the full marketing stack, turning weekly numbers into a story leadership trusts, and leaving systems better than you found them, this role is built for you.

Key Responsibilities

- Own CRM architecture across Salesforce and HubSpot: objects, fields,



validation rules, Flows, formula fields, page layouts, and the sync logic between the two.
- Run lead routing and scheduling end to end across LeanData, Chili Piper, HubSpot, and Salesforce, including round robin logic, booking windows, booking rules, and capacity, so every handraiser reaches the right rep quick.
- Own attribution strategy: first- and last-touch source tracking, lead source definitions and governance, marketing influence tagging, and offline conversion tracking (Google, LinkedIn, Meta).
- Report weekly and monthly on full-funnel performance (handraisers, intro calls, strategy calls, proposals, closed won) against goal, with rolling conversion rates, pacing, and YoY context. Maintain the Growth Dashboard and MoM/QoQ trackers leadership runs the business on.
- Protect data integrity: deduplication (Cloudingo, LeanData), email validation, enrichment, platform properties, and sync logic.
- Own email marketing end to end: newsletters, promotional sends, and nurture programs, including segmentation, build, QA, scheduling, A/B testing, and performance reporting. Protect deliverability and sender health through list hygiene, validation, and suppression management.
- Build and optimize inbound and outbound programs, including handraiser and non-booker follow-up strategy, workflows, suppression logic,



and signal-based campaigns across HubSpot, Instantly, Gong Engage, and UserGems.
- Manage the MarTech stack and its budget: tool audits, access, renewals and negotiations, consolidation decisions, and monthly actuals vs. forecast for marketing and sales spend.
- Partner with marketing on campaigns and thought leadership, from webinar operations and event lists to benchmark data for The Verdict Report and standardized campaign setup in Salesforce.
- Support sales and leadership with analysis that drives decisions: pipeline goals by stage and division, channel influence analysis, and spend allocation recommendations.
- Enable the org by training Account Directors, sales, and new hires on Salesforce, HubSpot, and Gong, and by keeping ops documentation, process diagrams, and how-tos current.
- Maintain customer data that powers retention and expansion: point-of-contact and decision maker tracking, CSAT and reference program workflows, and CRM adoption for client-facing teams.
- Design and enforce the pipeline: opportunity stages, entry and exit criteria, and stage-by-stage goals modeled from historical conversion rates so forecasts hold up.

Experience & Background

- 5+ years in marketing operations, revenue operations, or a similar B2B go-to-market systems role, including experience building or rebuilding an ops function.
- Advanced Salesforce admin skills (validation rules, Flows, formula fields, custom objects, reports and dashboards, Data Loader) and deep HubSpot experience (workflows, lists, properties, forms, integrations). HubSpot and/or Salesforce certification is a plus, but not required.
- Hands

📌 Senior Marketing Operations Manager (Canada)
🏢 Directive
📍 Canada