Lead PlayStation creator strategy in Canada using influencer marketing and relationship management across a hybrid Toronto contract. Shape campaigns across major social platforms.

Sony Interactive Entertainment seeks an Influencer and Content Creator Strategist for a 12-month contract. The role supports Global Communications and Canadian Marketing through paid partnerships, creator programs, campaign integration, and performance analysis. Gaming culture fluency, communication, and project management are central.

Key Responsibilities:

- Own Canada creator strategy across the launch calendar
- Lead paid partnerships from sourcing through reporting
- Develop creator briefs and creator-native storytelling
- Coordinate capture plans, access moments, and event activations




- Report performance and actionable launch recommendations

Requirements:

- Bachelor’s degree or equivalent
- Five-plus years in influencer marketing, partnerships, or creator programs
- Fluency in gaming culture and creator ecosystems
- Familiarity with YouTube, Facebook, TikTok, Instagram, and Twitch
- English required; French Canadian proficiency is a plus

Apply influencer strategy, creator relationships, gaming expertise, and performance measurement to grow PlayStation community engagement across Canada.

📌 PlayStation Influencer Marketing Strategist (Mississauga)
🏢 Sony Interactive Entertainment
📍 Mississauga