Franklin & Marshall College Job Posting: Digital Content Specialist

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Digital Content Specialist

Category: Communications & Marketing Subscribe: New Job Alerts

RSS Job Feed Department: Office of Communications & Marketing Locations: Lancaster, PA Posted: Oct 26, 2026 Closes: Open Until Filled Type: Exempt Position ID: 206110

About Franklin & Marshall College:

Franklin & Marshall College, founded in 1787, is a residential college dedicated to excellence in undergraduate liberal arts education. The College thrives on forward-thinking growth, guided by a comprehensive new strategic plan currently under development. This vision animates dynamic new programs like the Venture and Impact Studio, which fosters student entrepreneurship, and the Mehlman Leadership and Performance Institute, which develops the next generation of leaders. Located in the city of Lancaster, the College integrates with the broader community, with the most recent example being a landmark eight-year partnership anchoring the College's baseball program at the professional Lancaster Stormers stadium.

Exceptional Employee Perks

We support our staff with a competitive total rewards program designed to provide exceptional work-life harmony. Employees receive a generous 10% employer retirement contribution, alongside comprehensive medical, dental, and life insurance coverage plans. To support your family, the College provides valuable tuition benefits for eligible dependents, while also offering generous paid vacation allocations and recognized holiday closures to ensure ample time for rest and recovery.

To learn more about Lancaster,



please go to https://landinlancasterpa.com.

Job Description:

Franklin & Marshall College is recruiting for a full-time Digital Content Specialist.

Job Details:

- Location: F&M; Campus - Lancaster, PA
- Classification: Full-time, Exempt
- Schedule: 40 hours, Monday - Friday. May require evenings and weekends.
- Reports to: Digital Content Director
- Department: Office of Communications and Marketing
- Approved Salary Range: $55,500.00 - $61,500.00

Job Description:

The Digital Content Specialist is a technical and creative professional responsible for the design, development, and day-to‑day management of Franklin & Marshall College's web presence. Reporting to the Digital Content Director, this role spans the full web stack: user experience, interface design, front-end development, and back-end administration. The Digital Content Specialist plays a central role in the College's website redesign, and will support the performance, and evolution of the site afterward. The role also builds and deploys email campaigns and serves as backup for social media engagement. The Specialist uses modern, industry-standard tools to create high-impact digital experiences that meet the quality standards of a premier liberal arts institution.

Essential Functions:

- Design, build, and maintain web pages and templates,



translating user needs and institutional goals into intuitive, accessible, on-brand experiences.
- Develop and maintain front‑end code (HTML, CSS, JavaScript) and custom WordPress themes, templates, and components, supporting the migration from Modern Campus to WordPress.
- Administer the web environment on the back end, including plugin and theme management, user roles and permissions, updates, security, performance optimization, and troubleshooting.
- Apply UX and UI practices to improve the site over time, including wireframing, prototyping, usability testing, and analytics review.
- Design cohesive email communications for enrollment marketing and institutional communications.
- Collaborate with the Digital Content Director, the redesign agency partner, ITS, graphic designers, video producers, and writers to implement and refine the new site.
- Ensure websites meet accessibility standards and SEO best practices.
- Translate complex institutional information into digital content that is easily consumed by target audiences.
- Provide backup support for social media channels, including content creation and community monitoring.
- Accurately estimate work hours for digital tasks, manage revisions efficiently, and protect and store digital assets in line with department standard operating procedures.
- All other duties as assigned.

Requirements:

Minimum Qualifications:

- Bachelor's degree in digital media, marketing, design, computer science, or a related field; or a portfolio demonstrating multiple years of professional, high-quality web work.
- At least 3 years of experience in web development, web

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