Lead CRM and lifecycle marketing for Pet Valu in Markham, Ontario, using customer data, personalization, and owned channels in a hybrid setting.

As Senior Manager, CRM & Lifecycle Marketing, you will develop customer engagement strategy across email, SMS, push notifications, and in-app messaging. You will own lifecycle frameworks, customer journeys, contact strategy, and channel orchestration. The role partners with Loyalty, Analytics, Digital, Merchandising, Technology, and external vendors to create connected experiences.

Key Responsibilities:

- Develop Pet Valu’s CRM and lifecycle marketing strategy
- Design automated journeys using behavioral triggers and customer data
- Execute personalized communications across lifecycle stages
- Lead A/B testing and performance optimization initiatives




- Build and lead the CRM and lifecycle marketing function

Requirements:

- Eight-plus years in CRM, lifecycle, loyalty, or retention marketing
- Three-plus years leading, coaching, and developing people
- Experience managing automated journeys across digital channels
- Enterprise platform experience, including Bloomreach or similar solutions
- Bachelor’s degree in marketing, business, analytics, communications, commerce, or related discipline

Bring lifecycle strategy, personalization, platform expertise, and customer engagement leadership to Pet Valu’s Markham team.

📌 Senior CRM Lifecycle Marketing Manager (Markham)
🏢 Pet Valu
📍 Markham