Lead web strategy for Asana from Vancouver, combining customer journeys, analytics, and conversion expertise within an office-centric hybrid schedule.

As Manager, Growth Marketing and Head of Web Strategy & Services, you will own asana.com as a measurable driver of pipeline. You will guide how personas discover, understand, and navigate Asana’s multi-product portfolio. The work spans localization, CMS strategy, engineering capacity, experimentation, and web operations.

Key Responsibilities:

- Set a customer-journey-led vision for asana.com
- Establish measurement and analytics for conversion and pipeline
- Build global roadmaps using research and experimentation
- Oversee CMS architecture, performance, and Core Web Vitals




- Lead web engineering and localization teams

Requirements:

- Web strategy experience with complex multi-product B2B SaaS websites
- Measurable impact on conversion rates and sales pipeline
- People leadership across technical or multidisciplinary teams
- Fluency in CMS platforms and contemporary web architecture
- Experience scaling international web and localization strategies

Shape Asana’s web strategy through customer research, analytics, localization, CMS leadership, and measurable conversion improvement.

📌 Head of Web Strategy Vancouver
🏢 Asana
📍 Vancouver