We are seeking a creative and results-oriented Social Media Marketer / Content Creator on a contract basis to strengthen our online presence, improve brand awareness, and create professional and engaging content for current and prospective clients.

Responsibilities

The successful contractor will be responsible for:

- Developing and managing a monthly social media content calendar;
- Creating professional and engaging content for platforms such as:
- Instagram;
- Facebook;
- LinkedIn;
- TikTok; and
- YouTube/YouTube Shorts, where appropriate;
- Creating short-form video content, reels, graphics, carousels, educational posts, and promotional materials;
- Filming and editing professional video content with lawyers and staff;
- Turning legal topics into clear, engaging, easy-to-understand educational content;
- Writing social media captions and promotional copy;
- Creating content around practice areas including real estate, wills and estates, immigration, business law, and other legal services;
- Promoting seminars, community events, firm announcements, and educational initiatives;
- Developing content that highlights the firm's lawyers, team, services, and community involvement;
- Scheduling and publishing approved content;
- Monitoring engagement and responding appropriately to comments and messages in accordance with firm guidelines;
- Tracking social media performance, reach, engagement, leads, and other relevant metrics;
- Providing monthly reports and recommendations;
- Identifying trends and content opportunities relevant to the firm's target audience;




- Collaborating with the firm's Business Development Consultant and Principal Lawyer on marketing initiatives;
- Maintaining consistent branding across all content; and
- Ensuring content remains skilled and appropriate for a regulated legal-services environment.

Qualifications

The ideal candidate will have:

- Proven experience in social media marketing, digital marketing, or content creation;
- Strong video recording and editing and photography skills;
- Experience creating Instagram Reels, TikTok videos, LinkedIn content, and other short-form content;
- Strong graphic-design skills using Canva, Adobe Creative Suite, or similar tools;
- Excellent written communication and copywriting skills;
- Understanding of social-media algorithms, engagement strategies, and current digital trends;
- Ability to create polished and professional content suitable for a law firm;
- Strong organizational skills and ability to manage a content calendar independently;
- Experience with social-media scheduling and analytics tools;
- Ability to work independently and meet agreed deadlines.

Experience working with a law firm, skilled-services firm, financial-services company, real-estate company, or other regulated business would be considered a strong asset.

What We Are Looking For





We are looking for someone who:

- understands the difference between professional legal marketing and casual social-media content;
- can make legal topics interesting without making them inaccurate or overly complicated;
- is comfortable appearing behind the camera and directing others on camera;
- can generate original content ideas rather than waiting for detailed instructions;
- understands branding and professional reputation;
- can produce consistent content rather than occasional posts;
- is comfortable measuring results and adjusting strategy based on performance; and
- can maintain strict confidentiality when working in a law-office environment.

Contract Structure

This is a contract position.

We are open to:

- a monthly content-management retainer;
- project-based pricing; or
- an agreed number of hours/content pieces per month.

The contractor should have their own equipment and software necessary to perform the work, subject to any arrangements agreed with the firm.

Application Requirements

Please submit:

- your résumé;
- a brief introduction;
- links to your portfolio or social-media accounts you have managed;
- examples of video, graphic, or social-media content you have created;
- your proposed monthly or hourly rate; and
- a brief description of how you would approach social-media growth for a law firm.

Applications without examples of previous content may not be considered.

Pay: $17.00-$25.00 per hour

Expected hours: 5.0 – 20.0 per week

Work Location: Hybrid remote in Calgary, AB

📌 Social Media Marketer / Content Creator – Contract (Calgary)
🏢 Leading
📍 Calgary